A place to begin.
Installed games in one place, new downloads added automatically, and settings ready before play.
All work
SAMSUNG / GAMING
Room to play
I connected Samsung’s gaming experience across Galaxy tablets and live streaming: a place to start, unobtrusive controls and a way to share.
- Role
- Tablet UX; Game Live from concept through delivery.
- Collaboration
- Engineering, HQ South Korea and localisation teams.
- Period
- During my Samsung tenure,
2016–2018 - Scope
- Game Launcher, Game Tools and Game Live
100k+
Game Live downloads on Google Play within six months.
65%+
Game Launcher daily active use on tablet, one month from launch.
My retained records omit the DAU denominator; this percentage is not a retention rate.
TL;DR / Overview
- Problem
- Help Samsung players organise games, stay in control and stream without controls taking over.
- Role
- I delivered Game Launcher and Game Tools tablet UX, and took Game Live from concept through delivery with engineering and HQ.
- Surfaces
- Galaxy tablet game library and in-game tools; Game Live setup, controls, chat and stream history.
- Reach
- Galaxy tablet players and Game Live streamers sharing to Twitch, Facebook and YouTube.
- Result
- Game Live recorded over 100,000 Google Play downloads within six months.
- Status
- Released tablet experiences and Game Live, with regional adaptation, prototype testing and iteration.
01 / THE ECOSYSTEM
Three products.
One person trying to play.
The thread was control: organise before play, adjust during it and share without extra administration.
Keep useful things close.
Reduce interruptions and accidental navigation; capture screenshots or record gameplay.
Bring someone along.
Prepare a stream, connect with viewers and return to what you’ve shared.
I designed tablet versions of Game Launcher and Game Tools, and took Game Live from concept through execution and beyond.
I worked with HQ in South Korea and development teams through prototype testing and iteration, including translation and regional adaptation.
02 / THE TABLET EXPERIENCE
A bigger screen needed
its own reason to exist.
I researched the tablet value proposition and developed concepts through testing and iteration, rather than simply resizing the phone experience.
BEFORE THE GAME
One place to
get ready.
Game Launcher on Galaxy Tab S3 combined games with Power Saver, Game Broadcasting, Mute Games and Ongoing Calls modes.
DURING THE GAME
Useful control.
Minimal interruption.
The overlay kept notification controls, touch and navigation locks, screenshots and recording available during gameplay.
01Work within the wider Galaxy proposition.
The tablet UX sat alongside Vulkan graphics and Galaxy Game Pack titles, available through Exclusive Game Offers in Galaxy Apps’ For Galaxy section. My contribution was UX, not the graphics API or game design.
02Keep a global release connected.
I coordinated UX deliverables with HQ, tested and iterated prototypes, and supported translation and content adaptation across regions.
03 / GAME LIVE
Share the moment.
Don’t lose it.
Game Live streamed to Twitch, Facebook and YouTube. I designed setup, adjustments and viewer connection without controls taking over.
01 / PREPARE
Start with the game.
I gathered installed games to avoid a separate search, with chat, audio and profile settings ready before streaming.
02 / ADJUST
One tap away.
Still in the game.
I kept chat, microphone, game audio and profile controls accessible while live, with likes, views and comments for audience feedback.
03 / CONNECT
Let the conversation
step aside.
I made live comments movable and easy to minimise with a swipe, so the overlay could step aside during crucial moments.
04 / RETURN
A home for
what you’ve shared.
I centred the homepage on past streams, with a floating action button to start another.
From concept to delivery.
I took Game Live from concept through execution, presenting detailed proposals to stakeholders including Samsung India’s managing director.
Follow through across teams.
I partnered with development and HQ on timely, accurate releases, UX deliverables and regional content adaptation.
04 / REFLECTION
Made to be played.
Built to be used.
Some streaming interactions reached patent exploration; my records do not confirm any grants.
I kept asking when each control belonged: before play, during gameplay or broadcasting, or when revisiting a stream.
KEEP EXPLORING
