THE PERSON BEHIND IT

Sreya smiling with her dog outdoors. Download my résumé

Hi, I’m Sreya.

I’m a product designer who likes finding a clear way through complicated things.

Over 10+ years, I’ve worked from first ideas to products at scale. I look for the patterns in ambiguous problems, help teams choose a direction, and carry ideas through to execution.

I care about experiences that feel intuitive, useful, and a little more delightful. Getting there means connecting people, products and systems, and making the trade-offs that move the work forward. I also mentor designers, helping them develop their thinking and craft.

Outside of design, you can find me

  • Experimenting in the kitchen
  • Trying to keep up with my reading
  • Making art
  • Playing games on my PC
  • Ragebaiting my dog, Ghost

A few chapters along the way

  1. Designer II → Senior Designer

    – present

  2. Founding Designer & Head of Design

    –

    As the founding designer, I helped establish sugar.fit alongside the founders, from branding and our office to research, design systems and multi-platform experiences for sugar.fit and ultra.fit. I built the design team from 0 to 8, including full-time and contract roles.

    View case study
    sugar.fit brand identity on a purple background.
    Establishing the company Company foundations, branding and communication
    The sugar.fit office, with shared desks and illustrated walls.
    Building the office Office design and physical spaces
    Connected care-service diagram from the MRes thesis, linking the mobile app with clinical and daily-life support.
    Research & development Research that shaped the product
    MRes thesis interface explorations showing the Sugar Journal, daily check-in and goals.
    Experience design Design systems and multi-platform experiences
  3. Senior Product Designer

    –

    I worked across food, fitness and health, owning research and design for health and medical products end to end. I partnered with product, business and founding teams to find product-market fit.

    Care.fit online consultations +92% repeat consultations in 6 months (service-wide)
    A group working out together with kettlebells at cult.fit.
    cult.fit social workouts Building a social workout format for friends and colleagues.
    +47% attendance
    +23.5% bookings
  4. Co-Founder & Designer

    –

    At blot, I managed and designed complex systems for international clients. Vegan League brought branding and UX together; art therapy workshops in Bangalore brought adults and students together to make art.

    Vegan League Branding and UX design
    Participants making art together in an outdoor workshop.
    Art therapy workshops Bangalore sessions for adults and students
  5. Designer → Senior Designer

    –

    I took “Make for India” and global projects from research to release, working with teams in South Korea on Game Launcher, Game Tools and Game Live. I also partnered with Samsung Research America on Bixby as part of the voice and intelligence team.

Art journal

Paint on my hands

A few things I make just for me.

@sreya.ahuja on Instagram